Soiland Company Websites

A redesign project for Soiland's five websites.

Project Brief

Soiland Company is an incorporated entity comprised of Grab N’ Grow Soil Products, Stony Point Rock Quarry, and Soils Plus Soils and Amendments. The websites were clunky, had poor content architecture, and strayed from the corporation’s branding guidelines. In addition to a poor design, the WordPress platform was outdated and had a lot of vestigial software running to achieve functionality through insufficient means.

I suggested we create a parent theme which would be symbolically linked to all website installations on the server. Then, we would create child themes to overrides styles, post types, and other details for each individual site. This allowed us to create multiple WordPress themes justly slightly over the budget of one.

Project Team

  • Jacob McAdam: Graphic Designer, Web Developer
  • Sara Ysunza: Project Manager, Content Developer

Project Type
Website Project
Project Timeline
Skills & Tools
Materialize CSS

Design Process

I first designed Grab N’ Grow’s website for mobile and desktop. Once the design was approved I was able to duplicate and re-use the design working flies to change out the way colors were applied to each site design.

color and typography styles

The Final Design

The final design uses a particular color scheme for each website, based on the logo design for each business. Photography was selected to reflect the industry products for each business such as gardening, mining tools, or rock quarries. The websites serve up a consistent parallax effect across pages. Various hover effects over images and buttons enhance user interaction. On mobile the user can bring up a modal and select various social links, where they wouldn’t have fit in the top bar design like they do on desktop.

three mobile phones
Soils Plus, Grab 'N Grow, and Stony Point Rock Quarry websites
grab 'n grow blog page
Grab 'N Grow blog page template design
soils plus home page
Soils Plus home page
stony point projects overview page
Stony Point Rock Quarry projects overview page


The project was a great success! We were able to re-approach the color scheme for Soils Plus in our development phase to correct some of the issues we were having in the mockup/design phase. This project started with the three websites and expanded to two others which followed the same design approach as the others.

View Inkdoc Template Case Studies

These case studies include details and design work from the implementation.
Portrait of Jacob McAdam
Project by Jacob McAdam

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