Inkling Design System
Hello 👋🏻 I’m Jacob McAdam, and I’m a Product Designer in the San Francisco Bay area with 5 years of experience with B2B SaaS in education and document processing verticals.
At Inkling, I drove value for the business by leading the design of four major product features: the search experience, printing and exporting documents, a front-line worker checklist iPad app, and user management tools. These projects delivered measurable results, including a 50% increase in user satisfaction, and reduced task completion time by 21%.
I also owned the design system, crafting over 100 components across web, iOS, and Android to unify the Inkling platform. With 10 years of experience as a front-end web developer, I brought a unique perspective to design-development collaboration. I successfully implemented new processes to integrate design and development efforts, addressed a backlog of accessibility issues, and improved designer workflow efficiency by 34%.
Beyond project work, I’ve helped shape design culture by facilitating cross-functional design sprints, running design critiques, and leading co-creation workshops with both internal teams and enterprise customers. I’m passionate about solving complex problems and creating intuitive, impactful experiences. I'd love to connect and discuss how I can bring value to your team.
Jacob is an extremely talented designer. He is the person I call when I need attention to detail and beautiful output. I had the privilege of working with him first, in a client-facing role, where we both worked with customers to bring them into the Inkling platform. In that role, Jacob was a reliably detail-oriented, meticulous visual designer with great talent. Every design he created was well-done and thoughtful and the clients always had glowing, positive things to say. Then, I switched to a product management role and Jacob switched to UX Design and we worked closely together in those roles as well. Jacob was the primary UX designer on my product team. While in that position, he performed user research when the user researcher was unavailable and combed through years of data to learn what customers had said, historically, about print and search functionality in the Inkling platform. He created thoughtful output and then created designs that were quite useful and improved the user experience greatly. I would highly recommend Jacob for any design role. He's masterful, collaborative, and an all-around excellent human with great talent and an eye for thoughtful detail.
I've worked with Jacob the past five years, first during his tenure as a front-end designer and then the last couple years as he made the jump to full-time UX Designer. We closely collaborated on several features that had been long standing customers pain points, including improving the web to printed experience for complex content. Jacob's thorough customer-centered research approach with a deep technical understanding of the complexities of web-based content allowed him to design an iterative solution that was quick to implement for the engineering team and provide customer value rapidly. Throughout the process, he also worked closely with the customers to make changes to their designs that improved their content to match their web and print needs. His partnership with product and engineering was consistently fueled by a deep understanding of the strengths and weaknesses of web-based applications. Collaborating with Jacob was a pleasure as he approached all challenges with an open-mind and a desire to find the best solutions given the limitations of time and technology.
