School of Design Office Signage

A signage system for the School of Design office at San Francisco State University.

Project Brief

The School of Design in the College of Liberal and Creative Arts at SFSU was in need of clean and effective signage. The front door of the office and surrounding hallways were cluttered with clashing flyers and notices. Our job was to make all the information comprehensive, efficient, and standardized. This also required a new standard of branding for the department.

Design Team

  • Amena Elmashni, Graphic Designer
  • Darlene Albert, Graphic Designer
  • Jacob McAdam, Graphic Designer
  • Jenyce Garay, Graphic Designer
  • Joshua Singer, Art Director
Project Type
Visual Design Project
Project Timeline
Skills & Tools
office doors before project started
The office door signage was cluttered and messy


Different methods of branding paper systems were explored through sketching and digital mockups. Different branding concepts were tested with typesetting.

conceptual sketches
Conceptual exploration sketches


An original set of iconography came together to denote various subjects within the paper systems.


The Final Design

An original set of signage documents were created: the office hours & contact information, staff & faculty directory, and other information for students.

signage designs
signage designs
signage designs
office doors after project ended
The office door signage updated with new designs


By creating a unified signage system we were able to reduce visual clutter. Information was clearly labeled using large headings along the sides of documents. All unnecessary papers were removed to reduce confusion and conflicting information.

This was made by SFSU Design Working Group for The School of Design, SFSU (2018).

View Inkdoc Template Case Studies

These case studies include details and design work from the implementation.
Portrait of Jacob McAdam
Project by Jacob McAdam

Similar Projects