The School of Design in the College of Liberal and Creative Arts at SFSU was in need of clean and effective signage. The front door of the office and surrounding hallways were cluttered with clashing flyers and notices. Our job was to make all the information comprehensive, efficient, and standardized. This also required a new standard of branding for the department.
Different methods of branding paper systems were explored through sketching and digital mockups. Different branding concepts were tested with typesetting.
An original set of iconography came together to denote various subjects within the paper systems.
An original set of signage documents were created: the office hours & contact information, staff & faculty directory, and other information for students.
By creating a unified signage system we were able to reduce visual clutter. Information was clearly labeled using large headings along the sides of documents. All unnecessary papers were removed to reduce confusion and conflicting information.