Project Brief
Background & Objectives
A cotton candy business needed a brand mark. They rented the machine out to customers, operated as a cotton candy vendor, and also made Gourmet Truffles. The final design needed to convey affordability and fun for families.
Target Audience: College Students, families (children 4–12), and events like birthdays or festivals.
My Role & Stakeholders
I was the sole designer. I worked directly with the client.
Skills & Tools Applied
Illustrator
Various concepts were explored through wordplay and sketching.
The logo design uses two colors and Futura for a clean easy read. The Kan Do Kandy logo visually communicates a bright and sweet experience. The final logo features a cotton candy cone—the primary product of the business.
This logo was designed for Kan Do Kandy (2009).
project by Jacob McAdam
