Inkling Sales Kick Off Deck

A visual identity for Inkling's annual Sales Team Kickoff 2020.

Project Brief

The Inkling sales team meets onsite at the beginning of every fiscal year. During this multi-day series the team renews their goals and training. We were approached with only a few days to put together a slide deck template with a strong visual brand. We were asked to use the message "Summit To Success" as a central concept for the visuals.

Design Team

  • Terry Hight, Senior Director of Brand and Communications
  • Jacob McAdam, Front-End Designer
Project Type
Visual Design Project
Project Timeline
1 Month
Skills & Tools
Google Slides

Design Process

We first brainstormed "Summit to Success" through a few collected images. A brand mark was created for the event and we paired these together with a few text options. This was iterated on until the concept was resolved.

Conceptual Exploration

We gathered images of mountains and climbers. Concepts branched out into topographic maps and computer-generated mesh landscapes.

images of mountain climbing
topography visual exploration


I tried manipulating images with colorization and posterization effects. When converted to vectors, playing with shape and color revealed and interesting effect.

topography colorization
mountain filter effects
mountain photo effects
mountain photo effects

For the brand mark we tried different color options and layouts. Once the more effective concepts were paired with type and color, then the better ideas started to emerge. Some of the better iterations that led to the final deck designs.

logo iterations

Final Deck Designs

A handful of slides were created to suit various use-cases. This included intro titles and topics, bullet-points and heavy-text, figures and images, and end-cap slides. Presenters were able to use each of these as a starting point to build out their presentation content.

final deck design slide
Opening Slide
final deck design slide
Title Slide
final deck design slide
Agenda Slide
final deck design slide
New Topic Slide
final deck design slide
New Topic Slide
final deck design slide
Presenter Slide
final deck design slide
Text Heavy Slide
final deck design slide
A List of Things Slide
final deck design slide
Block Quote Slide
final deck design slide
Featured Image Slide
final deck design slide
Image Collage Slide
final deck design slide
End Slide

Design Guidelines

To help ensure speakers were preparing their slides properly I created a guidelines slide to help instruct them. I also enabled some features in Google Slides (like rulers) to also help reinforce these guidelines.

final deck slide guidelines
An instructional slide was created to help show employees how to best use the deck.


We had a tight turn-around for this project. The big idea was rough and the expectations. We were able to iterate quickly on ideas and come to a solid visual scheme which played well across various slide templates. Our sales team was absolutely thrilled with the visuals and were excited to present content using it.

View Inkdoc Template Case Studies

These case studies include details and design work from the implementation.
Portrait of Jacob McAdam
Project by Jacob McAdam

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