Inkling Hack-A-Thon Brand Identity

Branding and collateral for Inkling's 2019 summer Hack-a-thon event.

Project Brief

I was approached by the engineering team to help create a poster that would go up in the office to promote our Summer Hack-A-Thon event. This event was intended to bring together employees from various disciplines together to work on new innovative ideas for our company. I was concerned that employees in non-coding disciplines would feel unmotivated, so I was hoping to find a way to make their engagement feel wanted through the poster designs. After the posters were done I was also asked to create t-shirt designs and a trophy design so I aimed to keep them all under one visual identity.

Project Type
Brand Design Project
Project Timeline
1 Month
Skills & Tools

Design Process

First I just tried creating a few concepts that might address the issue of cross-disciplinary mingling. Starting with the posters I tried a few of these concepts from my sketchbook. As that evolved I let it set the concept and mood for the t-shirts and trophy designs.

Sketchbook of ideas

Poster Concepts and Iterations

The posters started with a few broad ideas, and then we narrowed to one or two we liked. I continued working on variations of the chosen ideas and tested them in a few different ways to refine the design into something effective for print.

poster design iterations
poster design iterations
poster design iterations

T-Shirt Concepts and Iterations

I started really bold with the t-shirt designs—adding repeated text all over in different colors. Once we got the printing estimate I had to go back and heavily reduce the design.

t-shirt design iterations

Final Designs

Here's the final poster and t-shirt designs that were used for the event. From the poster designs emerged a visual mark that I ended up using across all the different components of the project, much like a logo. Each small-text work came from the different themes we were trying to encourage participants to explore during the event.

final logo design
The final brand mark
final poster and t-shirt designs
Final poster and t-shirt designs
poster, trophy, and t-shirts on display
contestants wearing the hack-a-thon t-shirts
Hack-a-thon participants wearing the Hack-a-thon t-shirts


The posters were used as a way to promote the event. Employees could use the QR code on the poster to submit their ideas for the Hack-a-thon. Most employees wore their t-shirts during and even after the event, and the winning team was delighted to get their trophy!

View Inkdoc Template Case Studies

These case studies include details and design work from the implementation.
Portrait of Jacob McAdam
Project by Jacob McAdam

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