Project Brief
This book is about understanding an internal conflict by analyzing an external process or subject. These often appear as fragments which need assembling into a singular concept through a vague or unknown process. Once the fragments are assembled as a whole the conflict can be clearly perceived and used as a means for resolving the internal conflict.
A book design with the addition of visual elements to help set a tone of dysphoria and the fragmented soul.
I was the sole designer and also created the original collage artwork.
Design Research
Research involved narrowing down options for a literary concept and type of medium.
Sketches and Concept Exploration
The tone of this book will communicate elements of dysphoria and the fragmented soul. In life there are individuals who experience dysphoria. When this condition has stifled one’s own ability to function within the perceived “norm” we might take a look at ourselves to understand what inner workings have gone awry. Sometimes the discoveries we make are more haunting than admirable, especially when there’s a lack of guidance or clarity for resolution. This can leave the individual broken, incomplete, or disgraced. It’s often these “broken” individuals who create a perpetual deconstruction.
In application to the text: Frankenstein has issues which consume him—these issues are transferred into his work and manifest as a monster. The monster is a culmination of Frankenstein’s desire to understand himself among some of life’s greatest mysteries. In application to life: Sometimes people who are struggling never find solace. This leads to self-harm, abuse, violence, neglect, or other undesirable outcomes we find within the family or society.
Visual Langauge
Visual communication will reference both the monster's quest for truth and the underlying condition of dysphoria. Visually the project must portray knowledge, truth, conquest, and desire; as well as fragmentation, suppression, and dysphoria. Color should be dominated by a high contrasting value scale. Lighter colors could represent fragments while darker colors could represent internal conflict. Visual techniques could include: fragmented subjects, layers and depth, lost and found, disorientation. Subjects could include aspects of identity, deconstruction, reconstruction (from fragments of various sources), and a first-person perspective.
All collages were cut by hand and photographed. These were integrated into chapter openers and in chapter breaks.
Final Book Design
The final printed design is photographed in a series of images below which highlight chapter openers, text-flow across spreads, and the overall variety of typesetting design. Select spreads from the design reveal contiguous chapter flow mixed with striking graphic chapter openers.
Conclusion
Frankenstein is a story about a monster who becomes a man, and his creator, a man who becomes a monster. This concept is portrayed through a series of collages which are folded into the literary work itself. The book design utilizes typesetting and layout which draws the reader into the story and enhances the experience with an assortment of original artworks throughout the narrative.
ISBN 978-1-36-420898-1
This was made by Jacob McAdam in "Graphic Design I" course taught by Mimi Sheiner at SFSU (2017).
