Destination Intelligence was acquired by OptiRev in 2018 and the products needed to be marketed in a new way. The project included a new website, business cards, and rectable poster to be used at trade shows.
To promote Destination Intelligence I created this infographic illustrating the consumer life-cycle. It was used across the sales deck and website.
Sales required an effective visual tool to walk prospective customers through various points of business. After looking at the existing deck—I designed a better one.
There was a need for a new set of business cards and a rectable poster to be used at trade shows and events.
The website was reduced to a single page and used parallax effects with full-bleed images to categorize content. All the branding elements came together in individualized email signatures.
After inheriting dated materials I was able to successfully evaluate and enhance multiple marketing essentials.