Artstart Collateral

A brochure and business cards to promote Artstart's products and services.

Project Brief

Artstart is a youth arts organization based in Sonoma County. The non-profit hires high-schoolers and junior college students to work on various art projects while under the mentorship of professional artists. Artstart's branding was undeveloped and needed conceptual development. Business cards and brochures were created for promoting the program and educating potential clients.

Project Type
Visual Design Project
Project Timeline
Skills & Tools
InDesign
Illustrator
Photoshop

A brochure was designed to help explain how the non-profit worked and what they can offer to prospective clients. Personalized business cards were designed for office and lead Artstart staff. The back of the card highlights products. The size of typeface indicated which specialities were popular with Artstart.

brochure
Brochure
business cards
Business cards

Conclusion

The branding elements were re-addressed in color scheme and typography. The use of space and scale helped manage hierarchy and prioritize key content within the design of the brochure and card designs.

This project was designed for Artstart. Presentation mockup designed by Webvilla.

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